Benelli Motorcycles Museum
Motorcycle enthusiasts won't want to miss this overlooked museum in Pesaro (Le Marche), dedicated to the legendary Benelli bikes. What started as a mechanics shop in 1911, the brothers Benelli quickly took their business on the road to fame.
Benelli is the oldest motorcycle manufacturer in Italy. The classic motorcycles have a loyal following, and vintage bikes fetch high prices. You can see them all, along with photos, at the Benelli Museum, which showcases more than 150 motorcycles spread across the nearly 11,000 square foot space. Fans say they love the motobi' exhibit, which displays what became known as the "aristocracy of motorcycles" that were built in the post-war period.
The museum includes a library and book shop, and is housed in the historic buildings where the factory is located.
Open Monday through Friday from 9:00 AM til 12:00 PM and from 4:30 PM til 7:00 PM. Open Saturday from 4:30 PM til 7:00 PM.
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Address in Pesaro:
Via Mamelli, 22.
Ph. (+39) 072 131 508.